I understand that people who run companies in Maine and New Hampshire are so busy with daily operations that they have little or no time left to study cutting edge trends in another industry, public relations.
If you’re one of the select few, a visionary, you’ll be interested to know a recent study found that the number of CEOs using video in social media applications has jumped significantly. Conducted by Weber Shandwick, the study concluded that, “Video is a powerful social tool and arguably the next big evolution in CEO sociability and transparency. More than ever before, CEOs are using video to promote their company narratives. An underutilized tool in 2010, video was used by only 18% of CEOs. Today, the rate of video usage has more than doubled, with 40% of CEOs now appearing in corporate videos. Growth in video is nearly evenly divided between CEOs appearing in videos on company websites and on corporate YouTube channels.”
Here are a few tips if you plan to use video. To be blunt, very few companies in this region understand the implications of this new PR model: self-publishing. But the handful I know of that do grasp the concept absolutely swear by it. If you want to see the study results, send me an e-mail and I’ll send you the PDF.